When you first start marketing to different countries you need to organize your information on your website.

How do you go about doing this ?

If you have a website you will naturally have questions buzzing around your head about search engine results. You don’t want to lose any of your Search Engine Optimization efforts.

In the very beginning you have two choices to prepare for international business development. You can decide to start with :

• A separate English language International website
• Internationalizing your current website

This is just preparation. Internationalizing your website can even be compared to doing a little housekeeping. It simply cleans up your website.

The next step after this is to create country specific content for your international audience. Once you create country specific content, what do you do with it ?More…

You actually have three choices in separating your culture specific content on your website :

Subdirectories

• www.yourcompanyname.com/countryname

Many people start here. This is very easy to set up.

Sub Domains

• www.countryname.yourcompanyname.com

This is an easy method to separate content. It is also a very easy way to manage your country specific content.

Companies choose this option when they want everything on one server, as opposed to using the Top Level Domains.

Top Level Domains

• www.yourcompanyname.fr for France

This is what we just referred to for Website Localization.

Use this when you have enough different content for each country you are targeting.

To find out

• guidelines to help you to decide which option is best for you
• how Google can help you with better international search results

Read the full article here :

• How To Organize Country Specific Content On Your Website

Here’s to your international success,

Cindy King

Cross Cultural Web Copy Architect

PS : laissez-moi vos commentaires sur mes blogs :

www.cindyking.biz

www.getinternationalclients.com

Mon autre site en français en cours de démarrage :

www.clienteleinternationale.com